DRTV Media Buyer

Peter Koeppel
Peter Koeppel is the President and Founder of Koeppel Direct, a leader in (DRTV) direct response television, online, print and radio media buying, marketing and campaign management.

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Thursday, June 16, 2011
Google Digital Newsstand Aims at Wooing National Publishers in Apple’s Absence

Google is aiming directly at magazine publishers, and at Apple’s perceived short fallings, with its new Google-operated digital newsstand.

With some publishers disappointed in their arrangements with Apple and the iPad, Google seeks to create a better platform with its Android-based system that will offer access to several types of magazines for users. The newsstand would include apps from many different media companies and make it possible to read publications on smartphones and tablet devices running on Android.

One of the key considerations is profit margins. Google is promising publishers like Time Warner, Conde Nast and Hearst Corp a higher cut of the profits from subscriptions than they are receiving with Apple (which typically takes 30% of sales from the iTunes and app markets). Google’s e-newsstand would also give personal data about app buyers to publishers for marketing purposes and will allow subscriptions for publications, two key features that Apple is currently not offering.

Posted at 05:40 am by Peter Koeppel

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