DRTV Media Buyer

Peter Koeppel
Peter Koeppel is the President and Founder of Koeppel Direct, a leader in (DRTV) direct response television, online, print and radio media buying, marketing and campaign management.

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Sunday, February 05, 2012
Mobile Advertising in U.S. Poised to Grow to $12 Billion in 2012

According to a white paper published by Mobile Media Buying Platform adsmobi, the amount spent on mobile advertising is set to jump from $1.34 billion to $2.01 billion in 2012.

Mobile research agency MobileSQUARED has predicted that 155.6 million SmartPhones will be sold in the next 12 months. Android is the leading software platform for SmartPhones and it will continue to hold this position next year. The company currently has a 25 percent market share.

Media buyers take note: mobileSQUARED Chief Analyst Nick Lane commented about the new data and said, "The strong growth of SmartPhones is generating an incredible uplift in inventory and having a powerful impact on mobile advertising in the US!"

As a company, adsmobi is also excited by this development and is getting to set to take on an active role by supporting performance-driven products like Rich Media Ad formats. The result is that more brands and agencies -- and their digital media buyers -- are encouraged to invest in this form of marketing.

Ramy Yared, MD of adsmobi Inc. stated, "It's exciting to see the US hitting $2 billion in mobile advertising spend next year. adsmobi is prepared to take an active role in driving this growth by supporting innovative and performance driven products such as Rich Media Ad Formats." adsmobi is expanding its US service with Patrick Ashby, the West Coast Sales Director, and a team in New York. The company is working with agency partners to increase revenue going forward.

Posted at 06:54 am by Peter Koeppel

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